A gallery owner is engaged in a busy schedule dealing with every detail of the business. With various activities involving office duties and creating publicity events, a typical day is packed with efforts to draw closer to a public spotlight.
Creation and maintenance of exhibitions
Maintaining a gallery successfully requires a constant selection of particular artwork, and carefully creating the best presentation. It is also important to stay updated with the current events in the world and be able to come up with appropriate visions for the community. To make good sales, the items on display must be at their best before reaching out to potential clients.
Organize events to create awareness and drive sales
Workshops and tours are planned and held in the building. Depending on the target audience, the gallery owner will employ several means to create publicity for the event. From university communities, high school, and working class in the community, it’s normal to have clients and financial support. Mostly, it’s the evening events that target an audience with huge conversion potential.
Daily administrative duties
Normal office work in a typical day involves paperwork and keeping the financial records updated. Records concerning sales and purchases are also a major focus. To effectively work on the balance sheets, major recurrent expenses like shipping costs and utility bills must be tracked and recorded.
As with any business, the bottom line is critical and the gallery owner must be keen to ensure profitability in all operations. To keep the business afloat, the expenses must be kept in check to make sure the profit margins are sustainable. Therefore, financial planning is critical to the perpetuation of attractive bottom lines.
As a supplier and a trusted presenter of art in the community, one of the most important duties is writing. From announcements, artist and artwork introductions, critiques, and official calls for support, the gallery owner must craft perfect write ups to serve the intended purpose. Additionally, application for grants and funding for the gallery are among the occasional writing responsibilities.
Management of art exchange programs and loans
Most galleries are connected to other art facilities in the area and internationally. Among several collaboration activities, art exchange is considered a critical practice. To make sure the process is smooth and accountable; the gallery owner must carefully manage the artwork loan program. All pieces received and sent out are recorded and regularly updated. The collaborating owners and directors are charged with a responsibility of ensuring all artwork are safe.
Interacting with artists frequently
Artists are important to all galleries. Therefore, gallery owners take substantial time to interact with artists and inspect their recent creations. During these interactions, new and upcoming artists are identified and engaged appropriately. This task requires some long walks either in other galleries or an artist workshop. Without comfortable walking shoes, it can be very tiresome.
Negotiations for new pieces are initiated and effectively concluded. When there are upcoming shows in the gallery, artists may be invited to present their artwork. At times, the gallery owner can arrange to hire artwork from prominent artists for display.